1000 petals by axinia

the only truth I know is my own experience

Russia is too bad… at its PR August 13, 2008

 image by axinia

Russia has a very subtle type of ego – while some countries try to show off and do excellent PR job outside, Russia simply does not care for its image. Let us be honest – today it is the question how the land “sells” itself and its policy plays a major role. And the fact that Russia really does not care much is harmful not only for the good relationships with the rest of the world, number of tourists or fans, but also the economical development.

The recent blizt-krieg in Georgia has again shown the deeply rooted image of “evil Russians” and how easy it comes up when needed. To be honest, I was shocked my the mass media coverage of the conflict with titles like “Russia is the aggressor”, etc.- simple knowing of the facts (historical and the present situation in Osetia) will let one know that it is not true. However Russian administration obviously does not care about presenting the facts for the world community. That´s a shame and also rather respectlos.

It gets obvious if one compares with the others. Luckily, some western media realise how the PR machine of Georgia worked. “Indeed, if the Georgian Army had been as aggressive as its public relations campaign then the war for South Ossetia might have ended very differently”, says The Times and Le Figaro. As foreign correspondents poured into Tbilisi a team of Belgian PR advisers launched a slick operation to keep them updated with e-mail alerts detailing the latest alleged aggressions by Russia and the Georgian Government’s reaction. On Sunday, for example, more than 20 e-mails went out to shape Georgia’s message that Russia had launched an invasion. Some of the claims veered into outright exaggeration – such as stating that Russian jets were “intensively bombing Tbilisi” or that Russian troops had taken Gori. At the same time Russian administration did not even think of a press-conference (!). (more…)

 

The world is getting happier – study says July 14, 2008

 image by axinia

It is probably one of the most surprising findings over the last years – while the media keep showing us the disastrous pictures of our life, the recent study shows the amazing dynamics of happiness all over the world!

The world is getting happier, according to the cumbersome but compelling World Values Survey released Monday by the National Science Foundation, which managed to track and quantify joy among 350,000 people in 97 countries over a quarter of century.

“The happiness index rose in an overwhelming majority of nations studied,” the study said.

Denmark is at the top of the list – with India, Ireland, Mexico and South Korea experiencing a “steeply rising” level of happiness in the survey that asked respondents to succinctly rate their subjective sense of well-being and life satisfaction. Everyone was apparently happy to do so. The survey had an “exceptionally high” 97 percent response rate.

Zimbabwe, meanwhile, is in last place. Things aren’t so jovial in Armenia, Pakistan and Rwanda – among the last 19 nations on the roster. For them, national contentment flagged into the statistically negative zone.

Americans are in the comfortably warm and fuzzy upper levels. The U.S.ranked No. 16, behind Canada, Sweden, El Salvador and New Zealand but in front of Britain, Germany, France and Italy. (more…)

 

 
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