1000 petals by axinia

the only truth I know is my own experience

Social Advertisement in Moscow December 27, 2008

Russians have always been very good at idealistic motivation and inner-propaganda. May be because Russian people are easily inspired by values rather than materialistic ads, the phenomenon of Social Advertisement is very popular and effective in Russia.

Social advertisement (do not mix with advertising in social networks!!) has been around for years and it’s about applying marketing and advertising principles to promote health and social issues and bringing about positive behavior change.

During my trip to Moscow, it was one the things that stroke me and gave food for thought:  the social ads along the escalator in the Moscow tube. I have made some snapshots to illustrate that wonderful phenomenon.

FAMILY:

This ad goes hand in hand with the presently strong state campaign for family life  -the poster quotes a philosopher saying “Family is one of the masterpieces of nature”.  Please note the figures on the poster – the grandparent` look is very modern and rather untypical for Russia, but probably getting closer to the modern urban grandparents… Also both ladies looking rather masculine – a new tendency but still not very typical. (more…)

 

What is really wrong with capitalism? Or Why I believe in communism. February 23, 2008

 photo by axinia

 Capitalism, Neo-Liberalism, Corporatism – call it whatever, I personally have a big difficulty with the kind of a system I live in. One of the reasons for that difficulty can be that I spent my childhood and youth in a society that was not driven by money and consumption (at least not to that extend like in the West). It seemed to me that people  – because they were not that stressed to make money and to spend them – lived happier, enjoyed more and appreciated the human values like friendship, family, creativity.

When I came to live in the West 10 years ago I was most of all shocked by the concept of profit, which seemed to be very natural for people here. Profit, copy-right, interest… It took me years to comprehend the ways and methods of this system. And now, while working as a Sales Manager in the Marketing and PR business (!)  – imagine what I think about all that machine. Day by day, the more I can penetrate into the depth of the capitalism, the more I understand that my personal belief lays somewhere else. May be I am a communist? (more…)

 

 
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