When I saw the streets of Istanbul or New Delhi being male-dominated, I could explaine it with religious or cultural reasons. At my first look at the City of Frankfurt I was astonished to notice more men than women on the streets – I would say in correlation of 60/40 or even 70/30! Where all the ladies of Frankfurt are- sitting at home? Sitting in the office? Or may be they simply avoid this male domain of business (Frankfurt is famous for being the finance centre of Germany)? Unfortunately I could not find any statistics, but my small photo-report may depict it much better.
What I saw in Frankfurt is that 1) it is the city of men, 2) it is designed by and for men. Now the photo-facts:
THE MARKETING TARGET GROUP IS MALE:
The only one huge poster on one side on the shopping street is for men – in Vienna the same shop (Douglas) uses only sexy posters of Heidi Klum selling perfume or make up for women.
Surprisingly there are not many ad-boards in Frankfurt (in comparison to the ads-overloaded Vienna), and another huge one I saw was a Rolex ad – of course, by a male model! (more…)